- Own day-to-day Amazon.ae catalog and listing operations across 2,000+ SKUs, diagnosing and resolving suppressed or incomplete listings, broken parent-child variations, category/product-type mismatches, catalog identity conflicts, invalid or missing attributes, item and package dimension issues, and search/discoverability problems.
- Build, validate and troubleshoot Category Listings Reports, flat files and XLSM submissions for bulk edits, new variants and catalog remediation — resolving titles, bullets, descriptions, backend search terms, fitment, part numbers, condition, dimensions, package weight, warranty/compliance fields and feed upload errors.
- Continuously adapt operating workflows to Seller Central changes, revised templates, schema and attribute requirements and new validation behavior; convert recurring failure patterns into reusable correction logic, SOPs, checklists and safer upload-ready files.
- Automated inventory and stock-sync workflows across the 2,000+ SKU environment, reducing repetitive manual handling and improving catalog and fulfillment consistency as assortment scale increased.
- Led UAE/KSA e-commerce expansion and digital merchandising; rebuilt technical SEO and content architecture to secure 15+ Page-1 organic rankings while restructuring paid-search and negative-keyword controls to improve spend efficiency.
Hello, I’m
MuhammadSohaib
E-commerce & Marketplace Operations
Amazon Seller Central · Catalog Operations · Digital Operations · Automation
0SKU catalog owned
0Operations team led
0Payment products rolled out
0Page-1 organic rankings
Profile
E-commerce and digital operations leader with hands-on ownership of Amazon marketplace execution, catalog health, Seller Central troubleshooting and workflow automation across a 2,000+ SKU environment.
I resolve customer-facing and catalog-backend issues day to day, stay current with changing Amazon templates, schemas and operational requirements, and turn recurring failures into upload-ready fixes, validation controls, SOPs and automation.
Career progression spans digital payments, frontline negotiation and promotion into leadership of an 80+ member outsourced operations unit supporting US fintech Truebill (now Rocket Money), followed by UAE/KSA e-commerce and marketplace ownership.
Core expertise
- Marketplace
- Seller Central, Amazon.ae catalog operations, Category Listings Reports, flat files / XLSM, ASIN optimization, parent-child variations, product-type & category alignment, catalog identity, item/package attributes, backend search terms, listing health, bulk remediation, feed troubleshooting.
- Operations
- 2,000+ SKU inventory and catalog operations, UAE/KSA expansion, CRO, SEO/PPC, digital merchandising, CRM & retention, workflow mapping, operational reporting.
- Systems
- Process automation, AI-assisted operations, data-quality controls, GA4, Power BI, Tableau, Advanced Excel/VBA, n8n, GitHub, product and systems ownership.
Experience
- Promoted from Sales Negotiator to Team Lead within Abacus Consulting’s Pakistan operation supporting US fintech Truebill (now Rocket Money).
- Led an 80+ member unit across execution, coaching, performance, service quality and resource allocation; collaborated closely with Quality Assurance and HR.
- Independently built an interactive Power BI floor map linking each workstation to the employee signed in there, surfacing revenue contribution by day, week, month or year.
- Handled high-volume customer negotiations for the Truebill account and used customer and account data to prioritize next actions — building the frontline commercial insight that supported promotion into Operations Team Lead.
- Coordinated rollout of 20+ digital payment products under ISO/PCI DSS-oriented controls, supporting QA, training, launch readiness and service operations.
- Redesigned knowledge-base and escalation workflows, and managed key distributor/retailer relationships through SLA monitoring, issue escalation and service-risk resolution.
Skills & tools
- Marketplace
- Amazon Seller Central, Amazon.ae, catalog & variation management, Category Listings Reports, flat files / XLSM, listing optimization, backend search terms, attributes, SKU & inventory operations, feed troubleshooting.
- Growth & Ops
- CRO, SEO, PPC/ROAS, CRM & retention, UAE/KSA expansion, SOP design, Agile/Scrum, KPI/OKR management, stakeholder leadership.
- Analytics
- GA4, Power BI, Tableau, Advanced Excel/VBA, n8n, AI-assisted workflow design, data-quality controls, GitHub. Working exposure to Docker, PostgreSQL, Python/FastAPI and Next.js/React.
Education & languages
- Degree
- BBA — National University of Sciences & Technology (NUST), Islamabad. Marketing, Public Relations, Human Resources.
- Languages
- Urdu (native), English (fluent), Hindi (fluent).
- Status
- UAE Resident Visa. Based in Dubai, UAE — 30-day notice period.
Selected Amazon & product systems work
Project Zero
Independent Product Owner & Systems Lead · Amazon seller operating system · 2026 – Present
- Own product requirements and system design for an Amazon seller operating layer combining seller data, competitor intelligence, deterministic analytics, seller-specific memory and controlled automation.
- Translate recurring listings/catalog, inventory, pricing, advertising, returns and accounting problems into auditable tools, validation rules, human approval gates and repeatable controls backed by automated verification.
Product requirementsSystem designDeterministic analyticsApproval gates
Marketplace Decision Brief Generator
Product Operations Prototype · E-commerce decision tooling · 2026
- Built a browser-based CSV decision tool that compares marketplace KPIs with targets and guardrails, ranks operating gaps and converts them into prioritized actions and measurable experiments.
- Adapted the workflow to a redacted slice of real Amazon seller data for stockout, replenishment and data-quality decisioning — keeping observed facts, hypotheses, recommendations and unknowns explicitly separated.
CSV toolingKPI guardrailsPrioritizationRedacted data
Interactive Power BI Floor Map
Built independently at Truebill via Abacus Consulting · 2022 – 2023
- Linked each physical workstation to the employee signed in there, and surfaced revenue contribution by day, week, month or year for an 80+ member operations floor.
Power BIOperations reportingRevenue attribution
Catalog Automation & Remediation Systems
Ongoing at Holo-Protection · Amazon.ae · 2023 – Present
- Automated inventory and stock-sync workflows across a 2,000+ SKU environment, reducing repetitive manual handling as assortment scale increased.
- Converted recurring flat-file and feed failure patterns into reusable correction logic, SOPs, checklists and safer upload-ready files.
Flat files / XLSMFeed troubleshootingSOP designn8n
Muhammad Sohaib · Dubai, UAE
30-day notice period